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Earned Media Strategy
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Client :Leading UK University in Malaysia
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Industry :Higher Education
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Region :Malaysia
Objective-
- Elevate profile through earned media initiatives.
Impact That Matters
Earned media coverage grew from RM4 million in 2021 to RM10 million in 2024, enhancing the university’s reputation for innovation.
What We Delivered
Created a communication plan leveraging earned media.
Produced content showcasing research excellence.
Organised media events and interviews in multiple languages.