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Event Communications
Overview
LIMA’25 serves as the premier platform in Asia-Pacific for advancing maritime and aerospace innovation. Organised by the Ministry of Defence (MINDEF), the event brings together policymakers, industry leaders, and innovators to shape the future of defence and commercial sectors.
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Client :Langkawi International Maritime & Aerospace Exhibition (LIMA’25)
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Industry :Defence & Aerospace
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Region :Asia-Pacific
Objectives-
- Maximise event visibility and media coverage.
- Strengthen LIMA’s positioning as a leading platform for collaboration.
Impact That Matters
LIMA’25 achieved over RM15 million in Earned Media Value in just four days, reinforcing its position as the leading event for maritime and aerospace partnerships in the region.
Key Result:
For MIHAS 2024 alone, Earned Media Value exceeded RM21 million.
What We Delivered
End-to-end communications management for consistent messaging.
On-site media operations and moderation of press conferences.
Language-exclusive interviews with priority media.
Development of targeted press releases and event collateral.
Crafted speeches and talking points for key stakeholders.
Created multi-channel content for digital and print platforms.