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Industry Event Communications
Overview
Hosted by the Ministry of Works and CIDB Malaysia, ICW and BuildXpo are key platforms for showcasing sustainable construction practices and innovation, attracting a diverse global audience of industry stakeholders.
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Client :International Construction Week (ICW) & BuildXpo
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Industry :Construction & Infrastructure
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Region :Malaysia
Objectives-
- Enhance Malaysia’s profile as a hub for construction innovation.
- Drive awareness of sustainability-driven solutions.
Impact That Matters
ICW and BuildXpo reinforced Malaysia’s leadership in construction and sustainability, attracting greater industry participation and media attention across Asia-Pacific.
Key Result:
For MIHAS 2024 alone, Earned Media Value exceeded RM21 million.
What We Delivered
Facilitated industry networking and stakeholder engagement.
Oversaw media operations and press briefings on-site.
Issued regular announcements and multilingual press releases.
Arranged interviews to maximise local and regional coverage.
Prepared speeches and curated event content.
Monitored media coverage and reported key outcomes.