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PR and Media Strategy
Overview
Over the past three years, we played an instrumental role in supporting the Malaysia International Halal Showcase (MIHAS) as the foremost event in the global halal trade calendar. Through a comprehensive communications mandate, we have ensured MIHAS remains influential and widely recognised among international stakeholders.
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Client :Malaysia International Halal Showcase (MIHAS)
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Industry :Halal Trade
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Region :Global
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Duration :3 Years
Overview
Over the past three years, we played an instrumental role in supporting the Malaysia International Halal Showcase (MIHAS) as the foremost event in the global halal trade calendar. Through a comprehensive communications mandate, we have ensured MIHAS remains influential and widely recognised among international stakeholders.
Impact That Matters
Our efforts have elevated MIHAS’s visibility, expanded its media footprint, and strengthened its reputation as a trusted global hub for halal trade and investment.
Key Result:
For MIHAS 2024 alone, Earned Media Value exceeded RM21 million.
What We Delivered
Stakeholder outreach and partnership building.
Management of media activities and on-site press events.
Preparation and circulation of media releases and regular newsletters.
Arranging interviews in multiple languages for targeted reach.
Drafting speeches and developing content for event materials across platforms.
International news distribution and continuous media monitoring.